In this advertisement, there is an attractive blond male with a child at the age of 8 or 12 in a grocery store. The man approaches the candy section and the child puts a big bag of sweets into the shopping cart. The man puts the candy back, but the kid retrieves it and sets it back into the shopping cart. This time the camera is angled towards the man's face and it is clear that he is stern about not buying the candy. The child notices this and begins to cry. Multiple shots of the child's face are shown; screaming, yelling, and crying in a foreign language saying, "I want those sweets!" The camera then moves towards the man displaying frustration. After this it shows other shoppers at the grocery store looking at the man and child with the facial expression of "What the hell is going on?" The man then tries to reach for the child, but misses. The child runs and starts knocking things down from shelves. After this it goes back to the man's face showing frustration. On this shot the bottom half of the screen displays "USE CONDOMS." After this it fades out and ZaZoos one for two condoms logo has the last shot of the advertisement. The child's tantrum last for about 30 seconds and the advertisement is only 46 seconds long. This leaves the viewer with mood of frustration just like the man experienced in the advertisement. This commercial is only viewable online since it was banned from television.
This commercial is appeal is obviously to use condoms not to get an annoying little brat. It's convincing because the viewer goes through the same trauma that the man experiences in the commercial, which is frustration. The commercial uses Fowle's appeal, the need for escape. This is clear because the man is undoubtedly frustrated. This commercial is also humorous because nobody would ever expect this ad to be for condoms. The commercial is ambiguous to what they are trying to selling and at the end of the ad it is set clear. This makes the ad funny because one is thinking "What the hell is going on!?!?" and then makes the message clear at the end leaving the viewer at a comical state because he can now relate to the man in the grocery store. I believe the commercial is very effective due to the emotion it brings to the viewer. I know I wouldn't want to be in the situation that man was in.